Tourism VIPs Enjoy Ireland’s Ancient East Showcase

Tourism buyers from across the globe are enjoying fact-finding tours around the country in the run up to Meitheal, Ireland’s largest tourism trade fair.  The event, which is taking place in Dublin on 11th and 12th April, is organised by Fáilte Ireland in conjunction with Tourism Ireland.      

Tourism VIPs Enjoy Ireland’s Ancient East Showcase

Tourism VIPs visit Clonmacnoise

Ireland’s Ancient East is featuring strongly in the itineraries.  The group will enjoy the sights and sounds of county Offaly taking in a guided tour of Clonmacnoise and visits to Tullamore Dew, Lough Boora Discovery Park and Birr Castle Gardens. 

Speaking about the importance of these trips, Fáilte Ireland’s Director of Marketing, Noel John McLoughlin emphasised:

“These tailored trips around the country provide the buyers with a direct experience of what an Irish holiday can offer their customers.  The unique history and culture of Ireland’s Ancient East is featuring strongly and we are pulling out all the stops to ensure Ireland is on everybody’s map and itinerary for 2017.”

This year’s event will bring together over 310 overseas buyers and 360 Irish tourism businesses for two days of pitching and deal making. There will be approximately 12,000face to face meetings organised through Fáilte Ireland over the duration of the event – allowing international and Irish operators to meet and agree business for the 2017 season.

Last year’s Meitheal event resulted in over 2,650 new business contracts being signed, including almost 900 contracts with international operators who had never programmed Ireland before.

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