Muscular Dystrophy Ireland Urges People To Support its Inaugural “LOVEMDI” Campaign

Muscular Dystrophy Ireland has launched an inspiring new campaign to raise awareness of muscular dystrophy, and the need to raise vital funds for the supports it provides, such as respite care, transport and assistive equipment services, to people with the condition and their families.

Muscular Dystrophy Ireland Urges People To Support its Inaugural "LOVEMDI" Campaign

Sarah Morrissey: LOVEMDI

Muscular Dystrophy Ireland’s inaugural LOVEMDI campaign, from February 8 to 14, coincides with St Valentine’s Day, and will see volunteers nationwide raising much-needed funds by selling LOVEMDI chocolates in return for a €2 donation.

Muscular dystrophy is a rare, and potentially life-limiting, muscle-wasting condition that is estimated to affect approximately 1,500 people across Ireland. There is no known cure. In 2015, Muscular Dystrophy Ireland supported 37 people and their families with the condition in Counties Laois & Offaly.

People interested in volunteering to lend a hand with the LOVEMDI campaign can contact Muscular Dystrophy Ireland on Freefone 1800 24 53 00 or visit for more information. In addition, Muscular Dystrophy Ireland can be followed on Facebook at and on Twitter @MDI_Ireland

As part of the campaign, members of the public can also make a €2 donation by texting “LOVEMDI” to 50300*.

*100% of your donation goes to Muscular Dystrophy Ireland across most network operators. Some operators apply VAT which means that a minimum of €1.63 will go to Muscular Dystrophy Ireland. Service Provider: LIKECHARITY. Helpline: 076 680 5278.

Comments are closed.