Millions of Chinese to read about Birr Castle

A group of top journalists from China – including Chen Ting, one of the most popular travel bloggers in China, and a representative of SINA Corporation, the largest online media company in China – visited Co Tipperary last week, as guests of Tourism Ireland and Bord Bia. The journalists were here to experience at first-hand some of the many things to see and do here for feature stories they are researching about holidays here. One of the highlights of their itinerary was a guided tour of the Rock of Cashel.


Susan Li, Tourism Ireland China, said: “Visits such as this are extremely important, helping to deliver extensive coverage for Cashel and Ireland through the media in China. They are a fantastic way of highlighting Ireland, bringing the destination to the attention of millions of potential Chinese holidaymakers. With 2 million Chinese people visiting Europe each year, this is a significant emerging tourism market and an important one for the island of Ireland to tap into. Tourism Ireland is very active right now in markets like China, working to raise the profile of Ireland as a premier holiday and business tourism destination. Press visits like this are an invaluable part of that promotional effort.”


Tourism Ireland’s busy programme of activity to grow tourism from China involves co-operative campaigns with airlines and influential tour operators to ensure Ireland features prominently in itineraries and travel brochures; hosting familiarisation visits for Chinese travel agents and tour operators around the island of Ireland; as well as working closely with travel and lifestyle journalists, to ensure the island of Ireland features extensively in the media in China.




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