Bord Bia launches new Accelerated Export Growth programme

Bord Bia has initiated a new programme to assist established Irish food and drink businesses in exploring export growth opportunities for the first time. The Accelerated Export Growth (AEG) Programme offers companies tailored supports aimed at advancing the next generation of high-growth exporters in Ireland. The inaugural programme includes companies such as Nutshed, a producer of peanut butter and plant-based confectionary; Ahascragh Distillers Ltd, Ireland’s first zero-emissions distillery producing whiskey and gin products; and Shackletons, a producer of gluten-free flour, bread, and cake mixes.

Bord Bia
Photo Chris Bellew / Fennell Photography 2025

Over a twelve-month period, the programme will support eleven businesses, most of which are in the Prepared Consumer Foods (PCF) category. According to Bord Bia, the PCF sector saw continued export growth in 2024, reaching €3.4 billion in value, an increase of 7% compared to the previous year. The UK market accounted for two-thirds of PCF exports and experienced an 11% increase in 2024, making it the most significant market for the sector. For companies participating in the AEG programme, the UK will be a primary focus, with a market visit planned in April 2025.

Additional supports provided in the programme include market gap analysis; digital and marketing strategy, integrated sales and brand assessment support; commercial strategy report development; continuous business mentorship support; and strategic engagements including one-to-one clinics with Bord Bia overseas representatives.

Claudia Saumell, Client Engagement Manager at Bord Bia, commented on the new programme: “Starting to export can be challenging and requires significant time and resources. We know from experience that companies benefit from a more targeted, insight-led approach. This new and exciting programme is designed for companies ready to make a concerted effort, change their work methods, and commit to an export growth strategy. In its first year, the AEG Programme will assist eleven businesses in exploring new growth opportunities, and, hopefully, bringing their products to international markets.”

For more information on the Accelerated Exports Growth (AEG) Programme, visit: Bord Bia AEG