Demand for Premium Electric Vehicles up 268%

Key Highlights
  • The latest insights from car website DoneDeal found demand for premium nearly new electric vehicles, that is 1-4 year old models worth over €30,000, increased 268% year on year in January 2023 (Source: DoneDeal proprietary Ad View Data).
  • DoneDeal’s motor insights show increasing demand for brand new EVs (demand is up 32% year on year). However, due to issues in the supply of new EV  models to Ireland, consumers are looking to the nearly new premium used EV market to fulfil their needs.

  • DoneDeal survey data found that those who go electric stay electric with 70% of people who made the switch from petrol and diesel to electric planning to stick with electric for their next purchase

  • 74% of EV drivers have found that their running costs are less than their previous petrol or diesel car.

  • These savings applied to not only new EVs. Of the 38% of respondents who purchased a used EV, 63% found that their second hand EV was cheaper to run than their previous diesel or petrol.

Demand for premium electric vehicles up 268%. Due to issues in the supply of new EV models, consumers are looking to the nearly new premium used EV market to fulfil their needs. 

The latest insights from car website DoneDeal found demand for premium nearly new electric vehicles, that is 1-4 year old models worth over €30,000, increased 268% year on year in January 2023 (Source: DoneDeal proprietary Ad View Data).

DoneDeal’s motor insights also show increasing demand for brand new EVs (demand is up 32% year on year). However, due to issues in the supply of new EV  models to Ireland, consumers are looking to the nearly new premium used EV market to fulfil their needs.  

In total, demand for all electric cars €30,000 and above has grown by 97% YoY in 2023.  (Source: DoneDeal proprietary Ad View Data).

Electric driving looks to be here to stay, and once a person drives an EV, the vast majority are converted and don’t look back. The latest DoneDeal survey  has found that the majority of EV drivers have no plans to switch back to petrol or diesel, with 70% planning to buy another EV as their next car purchase. (Source: Survey of 3,918 car buyers in February 2023).

EV drivers have found out that EVs suit their lifestyle and in practice, are more cost effective than their previous diesel or petrol car. 74% of EV drivers have found that their running costs are less than their previous petrol or diesel car.

These savings applied to not only new EVs. Of the 38% of respondents who purchased a used EV, 63% found that their second hand EV was cheaper to run than their previous diesel or petrol.

Methodology
DoneDeal looked at ad view data for cars listed on DoneDeal  for the period from 2022 and 2023 to derive demand data. A survey of 3,918 car buyers on electric vehicles was conducted in February 2023.

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