For the First Time Ever, Ireland’s Most in Demand New Car is Electric
For the first time in Irish motor history, an electric vehicle (EV) is the most in demand new car across all fuel types.
DoneDeal looked at all new car (2022) ad view data on site for the period from January – August 2022 and found that, for the first time, new car buyers on DoneDeal rank an electric car above all other cars and fuel types.
DoneDeal data shows that electric has surpassed diesel in terms of consumer demand for new cars for the first time.
This historic observation cements the shifting attitudes of car buyers towards EVs and provides a notable signal of Ireland’s electric evolution racing into 2023.
Can the country keep up with the shifting demand patterns towards electric vehicles? Car manufacturers now offering longer ranges on EVs presents further cause for optimism for the future of EVs in this country, so long as the country’s charging infrastructure, stock levels and energy prices keep pace with appetite.
MAIN STORY: For the first time, an electric vehicle is the most in demand new car in Ireland
DoneDeal, Ireland’s largest car website, has released the latest figures on the demand amongst Irish car buyers for new cars. The country’s most in demand new car is electric, the Volkswagen ID.4. This is the first year that an EV has been the most in demand new car across all fuel types on DoneDeal. DoneDeal looked at all new car (2022) ad view data on site for the period from January – August 2022 and found that, for the first time, new car buyers on DoneDeal rank an electric car above all other cars and fuel types.
The Hyundai IONIQ 5 and Kia EV6 also represented EVs in the top 10 most popular new cars amongst DoneDeal car buyers so far this year. These historic observations cement the shifting attitudes of buyers towards EVs and provide a notable signal of Ireland’s electric evolution racing into 2023.
August 2022 saw a 30% year on year growth in the demand for new EVs on DoneDeal, while demand for new diesel cars fell by 26% in the same period.
Shifting perceptions of EVs amongst Irish drivers and favourable government grants has led to 12,661 new electric cars on our roads since the beginning of 2022, an 80% increase compared with January to August last year (SIMI). While petrol and diesel still dominate overall market share, electric vehicles now account for 13.31% (SIMI).
The proposed ban on the sale of new petrol and diesel cars coupled with unprecedented rising fuel costs has placed an impetus on buyers to switch to electric cars. Car manufacturers now offering longer ranges on EVs presents further optimism for the future of EVs in this country, so long as charging infrastructure, stock levels and energy prices keep pace with appetite.
DoneDeal is Ireland’s No.1 motor website with over 70 million car searches taking place annually. One car ad is placed every minute on DoneDeal, with over 600,000 cars advertised each year. DoneDeal has the largest range of new & used cars for sale in Ireland, with over 68,000 on sale today. Over 90% of Ireland’s car dealerships are on DoneDeal.
