Targeting German holidaymakers for Offaly

Tourism Ireland in Germany kicked off its 2023 programme of promotions at CMT (holiday exhibition) in Stuttgart this week. Tourism Ireland is joined at CMT by nine tourism businesses from Ireland – including Silverline Cruisers (based in Banagher).

Targeting German holidaymakers for Offaly

Barbara Smyth, Silverline Cruisers; Jonathan Thomas, Irish Rugby Tours; Norma O’Shea, Skellig Six18 Distillery; Stefan Kupner, Shannon-Travel Bootsreisen; Elisabeth Murthum, Irlandspezialistin; Ronan Mackey, Newbridge Silverware Visitor Centre; Martina Burba, Irish Caravan & Camping Council; Chris Ruebel, Tourism Ireland; Aisling Burke, Newbridge Silverware Visitor Centre; Gabi Ruebel, Castle Hotel and Ballina Manor Hotel; and Mary Lyons and Viktoria Albrecht, both Tourism Ireland, at CMT in Stuttgart.

CMT is one of the biggest travel fairs in Germany, attracting around 300,000 visitors – or potential holidaymakers for Ireland – all looking for ideas and suggestions for their next holiday. CMT also attracts leading tour operators and travel agents, as well as around 1,500 travel and lifestyle journalists, during the nine-day event.

Targeting German holidaymakers for Offaly

Barbara Smyth, Silverline Cruisers; and Viktoria Albrecht, Tourism Ireland, at CMT in Stuttgart.

Nadine Lehmann, Tourism Ireland’s Manager Germany, said: “CMT in Stuttgart is the first travel fair of the year for Tourism Ireland, providing an excellent opportunity to spread the word about the many great things to see and do in Ireland and to encourage German travellers to put Ireland on their holiday ‘wish-list’ for 2023.


“Germany is the third-largest source of visitors to the island of Ireland and one of the largest outbound travel markets in the world. In 2019, we welcomed 749,000 German visitors to the island of Ireland.”


Promoting Ireland’s Hidden Heartlands, Ireland’s Ancient East, the Wild Atlantic Way, Dublin, Belfast and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in Germany, and elsewhere around the world, in 2023. The organisation will also continue to highlight ease of access from Germany to Ireland.

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