Offaly’s Glenisk Shortlisted For Prestigious Industry Award

More than 350 Irish food and drink industry leaders will gather for Bord Bia’s biannual Food and Drink Industry Awards, hosted by Broadcaster Miriam O’Callaghan, on Wednesday 29th November in the RDS Concert Hall. Bord Bia has announced the details of 24 companies who have been shortlisted for these awards which recognise excellence and celebrate success in Ireland’s largest indigenous industry. The shortlist, which includes Glenisk, represents the most progressive, ambitious and forward-looking companies in Ireland’s thriving food and drink industry.

 

A high number of quality submissions were received by Bord Bia which were then adjudicated by a team of seven independent judges* with extensive experience in business, global markets, media, marketing, and sustainability. Following a comprehensive judging process, the shortlisted companies have been selected.

 

Glenisk, based in Killeigh will compete for a Consumer Insight Award which recognises businesses who have demonstrated how research and the identification of consumer insight has led to an improved or new understanding of the consumer in a particular market, leading to commercial growth. Glenisk has used a range of research methods including direct contact with consumers in the supermarket aisle, surveys and discussion groups with #TeamGlenisk, a database of 750 core Glenisk customers. The results of this combined research approach showed that sugar was the number 1 concern and that simplicity reassures. This insight led to Glenisk removing all added sugar from baby yogurts, allowing the simplest message possible: No Added Sugar; Nothing Artificial.

 

*A full profile has been included below in the Notes to Editor.

 

Other shortlist categories are as follows:

  • Branding Award

The companies shortlisted for this award have demonstrated that they have differentiated themselves from competitors by using creative marketing communications, consumer insight and understanding to develop brand strategies ensuring long term success. The shortlist includes: Britvic Ireland (Club Orange); Diageo (Baileys); The Shed Distillery of PJ Rigney (Drumshanbo Gunpowder Irish Gin); and The Happy Pear.

  • Consumer Insight Award

This award recognises businesses who have demonstrated how research and the identification of consumer insight has led to an improved or new understanding of the consumer in a particular market, leading to commercial growth. The shortlist in this category includes: Glanbia Ireland; Butlers Chocolate; Glenisk and Britvic Ireland.

  • Digital Marketing Award

The companies shortlisted for this award have shown how the imaginative use of digital platforms, either on their own or in conjunction with traditional media, can strengthen brand performance and enhance the profitability of the company. The shortlist in this category includes: The Little Milk Company; Glanbia Ireland; Flahavans; and The Happy Pear.

  • Entrepreneurial Award 

This award recognises individuals or companies who have shown true entrepreneurial flair. It rewards commitment, leadership and self-belief, either to create a new and successful business, or to radically improve, or turn around, the performance of an existing one. The shortlist includes: Glenilen Farm; Gallaghers Bakery; and Stonewell Cider.

  • Export Award

This award recognises the outstanding achievement of Irish food and drink companies who continue to grow their business based on strategic planning, consumer insight and effective use of resources in overseas markets. The shortlist is divided into two distinct categories and includes the following smaller companies, Silver Hill Foods; The Little Milk Company; Butlers Chocolates; and Good4U and larger companies, Green Isle Foods; Kerry Group; Dawn Meats; and ABP Food Group.

  • Innovation Award

The companies shortlisted for this award have demonstrated that they are thinking ahead and proactively tracking the changing consumer landscape to develop original products and deliver solutions to meet ever-evolving consumer needs. The shortlist includes: Pip & Pear; Glanbia Ireland; Wicklow Way Wines; and ABP Food Group.

  • Sustainability Award 

The Sustainability Award recognises companies that have planned and executed significant sustainability commitments in relation to sourcing, resource efficiency, health & nutrition and contributions to their local community. The shortlist includes: ABP Food Group; Heineken Ireland; Boortmalt; Kerry Group; and Dawn Meats. 

An additional sustainability award will be announced for one of the following companies who have demonstrated outstanding impact from a specific project. These include: Sam Dennigan; Monaghan Mushrooms; andButlers Chocolate.

*The judges for the awards included:

  • John Fanning, Chairman of Bord Bia’s Brand Forum and lectures in Branding and Marketing Communications at the Smurfit Business School;
  • Orlaith Blaney, Chief Communications and Marketing Officer, Ervia;
  • Cera Ward, Country Director for Large Customer Sales, Ireland in Google;
  • Matt Dempsey, former Editor Irish Farmers Journal and Chairman of the National Newspapers of Ireland;
  • Heather Ann McSharry, non-executive director on the Boards of Greencore plc., CRH plc., Jazz Pharmaceuticals plc. and a Council member of the Institute of Directors;
  • Frank Fenn, former Managing Director of DCC Food & Beverage Ltd;
  • Martin Chilcott, Founder and CEO of 2degrees, the world’s leading digital collaboration platform provider for sustainable business.

The overall award winners in each category will be announced at a Gala Luncheon at the RDS Concert Hall on Wednesday 29th November 2017. For further information visit www.bordbia.ie/awards.

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