Grow Irish jobs – Agri Aware encourages shoppers to support Irish farmers and food producers this Christmas

Agri Aware, the independent Irish agri-food educational body, is asking consumers to support the Irish agri-food industry, by buying quality and sustainably produced Irish food this Christmas.

Launching its ‘Buy Irish’ food campaign, Agri Aware’s Chairman, Richard Moeran, appealed to consumers to fill their shopping baskets with the best of Irish produce this festive season.

Grow Irish jobs - Agri Aware encourages shoppers to support Irish farmers and food producers this Christmas

Pictured launching Agri Aware’s ‘Buy Irish’ Christmas radio ad campaign for 2015 were Agri Aware Chief Executive, Dr. Vanessa Woods and Agri Aware Chairman, Richard Moeran.

“Source a high quality Irish turkey, stay with our traditional vegetables and make sure your roast potatoes are home grown,” said Mr. Moeran. One in seven Irish jobs are in the agri-food industry with farming, the food sector and related service industries delivering over 300,000 jobs to the Irish economy, while exports contribute almost €10.5 billion to the Irish economy.

Speaking at the launch of Agri Aware’s ‘Buy Irish’ radio campaign, Chairman, Richard Moeran said “Please support our farmers this season and ensure you buy Irish. In doing so, you will support over 300,000 jobs in the agri-food industry. Buying Irish is the smart choice and will ensure jobs for farmers and food companies in your local community. This guarantees that they can continue to deliver quality, wholesome Irish food to you, the consumer.”

Agri Aware’s Chief Executive, Dr. Vanessa Woods added that consumers should be aware of the key role of the Common Agricultural Policy (CAP) in delivering a secure supply of this wonderful Irish food that we enjoy each day. “Irish food is of the highest quality, it is sustainably produced and traceable and it is affordable for consumers as a result of CAP. Indeed, as Irish people and tourists drive through our beautiful countryside this festive season, they will see how CAP delivers a beautiful clean landscape and waterways, as Irish farmers are custodians of the landscape.”

Agri Aware’s Christmas radio advertisement is part of Agri Aware’s ‘Be Agri Aware-Put your thinking CAP on’ CAP after 2013 communication campaign and is currently running on national and local radio stations. It features Agri Aware’s Chairman, Richard Moeran; Chief Executive, Dr. Vanessa Woods; along with the well-known Eddie O’Brien from Dublin Zoo – where the Family Farm is located.

Family Farm – a joint Agri Aware and Dublin Zoo initiative, is an acre of fun representing an island of farming in Ireland, where visitors can learn more about farming, food production, and CAP.

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